Search Engine Optimization (3rd Edition)

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 20130000
Language: English ISBN-10: 1118551745
ISBN-13:

9781118551745

Educational Level: Trade
Author: Kristopher B. Jones ISBN:

9781118551745

EAN:

9781118551745

Search Engine Optimization (3rd Edition)

Product Details

Synopsis
To grow ones business faster, businesses need to acquire new customers while driving more business from existing customers, but in a cost-effective way. The most effective way is to use search engines to increase traffic and visibility to ones web site. According to the Interactive Advertising bureau, pay-per-click (PPC) advertising is the fastest growing segment of all advertising. Integrally related to PPC or “paid search” is the concept of organic search-engine placement, referred to by website owners and marketers as search-engine optimization (SEO). SEO is an equally important and powerful form of online marketing and is an essential component of an effective internet marketing strategy. Over 70% of businesses have websites, and more and more brick-and-mortar businesses are developing online marketing strategies and building websites. Most websites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing serious cost pressure to develop an effective SEO strategy because of the cost benefits of doing so. For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization, 3E: Your visual blueprint for effective Internet marketing is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, social media optimization and more. Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

Product Identifiers
ISBN-10 1118551745
ISBN-13 9781118551745

Key Details
Author Kristopher B. Jones
Number Of Pages 336 pages
Series Visual Blueprint
Format Paperback
Publication Date 2013-04-22
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2013

Additional Details
Series Volume Number 63
Edition Number 3
Copyright Date 2013
Illustrated Yes

Dimensions
Weight 23.2 Oz
Height 0.7 In.
Width 7.4 In.
Length 9.3 In.

Target Audience
Group Trade

Classification Method
LCCN 2013-933933
LC Classification Number ZA4230
Dewey Decimal 025.04
Dewey Edition 23

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The Art of SEO: Mastering Search Engine Optimization

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Price : 23.31

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Edition Number: 3
Format: Paperback Publication Year: 2015
Brand:

imusti

Language: English
MPN:

black & white illustrations

ISBN:

9781491948965

EAN:

9781491948965

The Art of SEO: Mastering Search Engine Optimization

Product Details

Synopsis
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google’s context-aware algorithm. The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it’s a complete and thorough education on search engine optimizationSEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

Product Identifiers
ISBN-10 1491948965
ISBN-13 9781491948965

Key Details
Author Eric Enge, Jessie Stricchiola, Rand Fishkin, Stephan Spencer
Number Of Pages 994 pages
Format Paperback
Publication Date 2015-09-05
Language English
Publisher O’Reilly Media, Incorporated
Publication Year 2015

Additional Details
Edition Number 3
Copyright Date 2015
Illustrated Yes

Dimensions
Weight 59.4 Oz
Height 2 In.
Width 7.1 In.
Length 9.1 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2016-373441
LC Classification Number TK5105.884
Dewey Decimal 658.8/72
Dewey Edition 22

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Search Engine Optimization All-in-One For Dummies by Clay, Bruce

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Price : 19.45

Item specifics

Condition:

Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
Edition Number: 3
Language: English Publication Year: 2015
Format: Paperback ISBN:

9781118921753

EAN:

9781118921753

Search Engine Optimization All-in-One For Dummies by Clay, Bruce

Product Details

Synopsis
Bruce Clay, whose search engine consultancy predates Google, shares with you all you need to know about SEO in this comprehensive yet plain-English treatment. Search Engine Optimization All-in-One For Dummies contains separate ten books covering the following: – How Search Engines Work- Keyword Strategy- Competitive Positioning- SEO Web Design- Creating Content- Linking- Optimizing the Foundations- Analyzing Results- International SEO- Search Marketing The most comprehensive coverage of search engineoptimization In “Search Engine Optimization All-in-One For Dummies,3rd Edition,” Bruce Clay–whose search engineconsultancy predates Google–shares everything you need toknow about SEO. In minibooks that cover the entire topic, you’lldiscover how search engines work, how to apply effective keywordstrategies, ways to use SEO to position yourself competitively, thelatest on international SEO practices, and more.If SEO makes your head spin, this no-nonsense guide makes iteasier. You’ll get the lowdown on how to use search engineoptimization to improve the quality and volume of traffic on yourwebsite via search engine results. Cutting through technicaljargon, it gets you up to speed quickly on how to use SEO to getyour website in the top of the rankings, target different kinds ofsearches, and win more industry-specific vertical search engineresults Includes new and updated material, featuring the latest onBing , Google instant search, image search, and much moreCovers SEO and optimizing servers for SEOProvides important information on SEO web designShows you how to use SEO to stay “above the fold”If you’re a website owner, developer, marketer, or SEOconsultant, “Search Engine Optimization All-in-One For Dummies, Third Edition” is the only resource you need to beat thecompetition.

Product Identifiers
ISBN-10 1118921755
ISBN-13 9781118921753

Key Details
Author Bruce Clay
Number Of Pages 792 pages
Format Paperback
Publication Date 2015-09-21
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2015

Additional Details
Edition Number 3
Copyright Date 2014
Illustrated Yes

Dimensions
Weight 0 Oz
Height 1.6 In.
Width 7.3 In.
Length 9.3 In.

Target Audience
Group Trade

Classification Method
LCCN 2015-947060
LC Classification Number TK5105.884
Dewey Decimal 025.04
Dewey Edition 23

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Price : 19.45