Search Engine Optimization (SEO) Secrets by Dover, Danny, Dafforn, Erik

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Condition:

Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Publication Year: 2011
Format: Paperback Language: English
ISBN:

9780470554180

EAN:

9780470554180

Search Engine Optimization (SEO) Secrets by Dover, Danny, Dafforn, Erik

Product Details

Synopsis
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

Product Identifiers
ISBN-10 0470554185
ISBN-13 9780470554180

Key Details
Author Danny Dover, Erik Dafforn
Number Of Pages 456 pages
Series Secrets
Format Paperback
Publication Date 2011-03-29
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2011

Additional Details
Series Volume Number 141
Copyright Date 2011
Illustrated Yes

Dimensions
Weight 27.9 Oz
Height 0.9 In.
Width 7.4 In.
Length 9.3 In.

Target Audience
Group Trade

Classification Method
LC Classification Number TK5105.884
Dewey Decimal 025.04
Dewey Edition 22

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Search Engine Optimization : An Hour a Day by Jennifer Grappone and Gradiva…

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Item specifics

Condition: Like New :

A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Some shelf dust

Publication Year: 2006 Product Type: Textbook
Language: English Country/Region of Manufacture: United States
Format: Paperback ISBN:

9780471787532

Search Engine Optimization : An Hour a Day by Jennifer Grappone and Gradiva…

Product Details

Synopsis
* There are several ways to influence search engine results, ranging from optimizing Web sites to instituting pay-per-click ad campaigns; this book lays out the various approaches with clear “hour-a-day strategies” for improving results* Drawing on their years of experience as successful search engine optimization (SEO) consultants, the authors provide readers with detailed, practical, and often surprisingly simple techniques for bringing targeted traffic to Web sites* Presents strategies for setting SEO goals as well as developing and implementing an SEO strategy that can include both free and paid efforts* Provides key tools for monitoring trends, measuring the competition, and tracking SEO results There are several ways to influence search engine results ranging from optimizing web sites to instituting pay-per-click ad campaigns. This book lays out the various approaches with clear ‘hour-a-day’ strategies for improving results.

Product Identifiers
ISBN-10 0471787531
ISBN-13 9780471787532

Key Details
Author Gradiva Couzin, Jennifer Grappone
Number Of Pages 336 pages
Format Paperback
Publication Date 2006-06-13
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2006

Additional Details
Copyright Date 2006
Illustrated Yes

Dimensions
Weight 16 Oz
Height 0.7 In.
Width 7.4 In.
Length 9.2 In.

Target Audience
Group Trade

Classification Method
LCCN 2007-273612
LC Classification Number TK5105.884
Dewey Decimal 025.04
Dewey Edition 22

Table Of Content
Introduction.Part I Foundation.Chapter 1 Clarify Your Goals.What Is SEO?Do I Need to Perform SEO for My Website?What Are the Overall Goals of My Business?What Function Does My Website Serve?How Is My Website Connecting with the Goals of My Business?The SEO You Have, Not the One You Want.Some Interim Solutions.Who Do I Want to Visit My Website?What Do I Want Visitors to Do on My Website?Which Pages Do I Most Want My Website Visitors to See?How Will I Measure the Success of This SEO Campaign?Tracking Lets You Drop the Duds.Tracking Will Help You Keep Your Job.Tracking Helps You Stay Up-to-Date.Chapter 2 Customize Your Approach.It’s Your SEO Plan.B2B.B2C.Large Organization.Small Organization.Brick-and-Mortar.Blogger.Nonprofit.Chapter 3 Eternal Truths of SEO.Robots Deliver.Search Results Are Blended.Directories.Pay-Per-Click.Site Feeds.Meta Search Engines.Algorithms Change.Humans Are Smart-Computers Aren’t.Text Matters.Keyword Selection Is Key.It’s Not Just about Rank.Ranks Change.A Holistic Approach Helps.Search Engines Don’t Like Tricks.SEO Is Not Brain Surgery.Chapter 4 How the Search Engines Work Right Now.In Pursuit of Right Now.Google Basics.The Best of the Rest: Yahoo!, MSN, AOL, Ask.Yahoo!MSN.AOL.Ask.Organic Ranking Factors.Paid Placement.Pay-per-Click Advertising.Paid Inclusion.SEO Trendspotting.Part II Strategy.Chapter 5 Get Your Team on Board.The Challenge of SEO Team Building.Marketing, Sales, and Public Relations.Marketing: VIPs of SEO.Selling SEO to Sales.SEO and Public Relations Can Relate.IT, Webmasters, and Programmers.Communicating with IT.The IT Workload Conundrum.How SEO Benefits IT.Graphic Designers.Value Graphics.Educate and Empower.Make It Official.Writers and Editors.Executives and Product Managers.Chapter 6 Your One-Month Prep: Baseline and Keywords.Your SEO Idea Bank.Week 1: Keywords.Monday: Your Keyword Gut Check.Tuesday: Resources to Expand and Enhance the List.Wednesday Keyword Data Tools.Thursday: Keyword Data Gathering.Friday: Your Short List.Week 2: Baseline Assessment.Monday: Conversions.Tuesday: Ranks.Wednesday: Indexed Pages.Thursday: Inbound Links.Friday: Site Assessment.Week 3: Competition.Monday: Identify Your Top Five Competitors.Tuesday: Snooping Tools and Techniques.Wednesday: Assess On-Page Factors.Thursday: Assess Off-Page Factors.Friday: Paid Competition.Week 4: Baseline Monthly Report.Monday: Keywords, Landing Pages, and Competition.Tuesday: Site Visibility.Wednesday: Conversions and Red Flags.Thursday: Personalize.Friday: Quick Reference.Part III Your SEO Plan.Chapter 7 Month One: Kick It into Gear.Week 1: Basic Site Optimization.Monday: Page Titles.Tuesday: Meta Tags.Wednesday: Robot Walk-Through.Thursday: Site Text.Friday: Implementation.Week 2: Link Building.Monday: Your Existing Links.Tuesday: Submit to Directories.Wednesday: Surf for More Link Opportunities.Thursday: The Art of Link Letters.Friday: Submittals and E-mails.Week 3: Set Up Your PPC Account.Monday: Study Hall.Tuesday: Prep Your PPC Keywords.Wednesday: Write Your Ad Text.Thursday: Enter Your Data into the PPC System.Friday: Turn On Your PPC Campaign.Week 4: Visibility Check and Monthly Reporting.Monday: Check Organic Status.Tuesday: Check Links.Wednesday: Check Conversions.Thursday: Monitor PPC Ads.Friday: Actio

Reviews
“With straightforward candor, the authors remind everyone SEO isn’t brain surgery. A well-rounded, left- and right-brain approach to successful SEO.”–P.J. Fusco, ClickZ Network, www.clickz.com New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO. “Search Engine Optimization: An Hour a Day” by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client. Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results–things like business goals, creating appealing marketing messages and designing human-usable web sites. The book also avoids SEO techniques du jour, the kinds of tactics that are hotly debated in forums and that may or may not have any effect on your overall success. Rather, the book focuses on a solid, fundamental approach using time-tested techniques that work regardless of seemingly arbitrary algorithmic changes by the search engines. The book is also very well written, using SEO-specific jargon only when necessary and always making sure to introduce new terms in clear English (there’s also an excellent glossary at the end of the book). The first part of the book focuses on an area many newcomers totally neglect, often to their detriment: laying an effective foundation for your SEO efforts. You need to clarify your goals and really have an understanding of the fundamentals of how search engines work and what types of SEO activities do (and don’t) work beforeplunging in to your work. And for anyone that works in an organization, the next key step is to create a strategy that works with your existing marketing, information technology, sales and other groups to make sure your SEO efforts support the overall goals of the entire team. Part two of the book focuses on developing this strategy, and also offers suggestions on working with other groups and selling them on the importance of effective SEO. Only when this important groundwork has been established should you begin the actual work of keyword selection and optimization, link building and so on. That’s the focus of part three–developing and implementing a comprehensive SEO plan for your web site. This section takes a common-sense approach breaking the search engine optimization efforts for your web site into a 12-week process, and as the subtitle implies, dedicating an hour a day during this period to a specific goal-based task. The authors provide useful tools for managing this process, in the form of spreadsheet-based worksheets to help you plan and organize your various tasks. Again, the emphasis is on providing simple but effective tools that someone new to the process can use. That said, these worksheets are truly useful, and you may find them becoming integral parts of your overall SEO toolkit. Throughout the book the authors offer useful tips as asides. “Pearls of wisdom” tips are obviously tactics gleaned from experience, while “slacker” tips are great for letting you know when you can get away with less work or when you shouldn’t obsess over a certain activity. There are also longer case studies and expert opinions from other well-known SEOs such as AaronWall and Patricia Fusco scattered throughout the book. In all, “Search Engine Optimization: An Hour a Day” is an excellent overview of SEO and provides solid advice and guidance for anyone just getting started. The book is also useful if you’ve done SEO in the past but haven’t kept up with the current state of search engines and the kinds of SEO techniques that work today (and want to know what to avoid to stay out of trouble). (“SearchEngineWatch.com,” July 6th, 2006) “With straightforward candor, the authors remind everyone SEO isn’t brain surgery. A well-rou

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Search Engine Optimization : An Hour A Day ~ Jennifer Grappone ~ NEW

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Price : 19.99

Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Edition Number: 3
Format: Paperback Publication Year: 2011
Topic: Engineering Language: English
Subject: Engineering ISBN:

9780470902592

Search Engine Optimization : An Hour A Day ~ Jennifer Grappone ~ NEW

Product Details

Synopsis
Ryall and Bramson’s Inference and Intervention is the first textbook on causal modeling with Bayesian networks for business applications. In a world of resource scarcity, a decision about which business elements to control or change – as the authors put it, a managerial intervention – must precede any decision on how to control or change them, and understanding causality is crucial to making effective interventions. The authors cover the full spectrum of causal modeling techniques useful for the managerial role, whether for intervention, situational assessment, strategic decision- making, or forecasting. From the basic concepts and nomenclature of causal modeling to decision tree analysis, qualitative methods, and quantitative modeling tools, this book offers a toolbox for MBA students and business professionals to make successful decisions in a managerial setting. The third edition of the bestselling guide to do-it-yourself SEO The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Product Identifiers
ISBN-10 0470902590
ISBN-13 9780470902592

Key Details
Author Gradiva Couzin, Jennifer Grappone
Number Of Pages 432 pages
Format Paperback
Publication Date 2011-01-11
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2011

Additional Details
Edition Number 3
Copyright Date 2011
Illustrated Yes

Dimensions
Weight 19.7 Oz
Height 0.8 In.
Width 7.4 In.
Length 9.3 In.

Target Audience
Group Trade

Classification Method
LCCN 2010-047416
LC Classification Number TK5105.884
Dewey Decimal 025.04
Dewey Edition 22

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Price : 19.99