Website Optimization : Speed, Search Engine and Conversion Rate Secrets by…

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2008
Format: Paperback Language: English
ISBN:

9780596515089

EAN:

9780596515089

Website Optimization : Speed, Search Engine and Conversion Rate Secrets by…

Product Details

Synopsis
Remember when an optimized website was one that merely didn’t take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today’s Web. You’ll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site’s total effectiveness.In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization — addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankingsPay-per-click optimization — including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tipsOptimizing conversion rates — increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogansWeb performance tuning — optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliabilityAdvanced tuning — including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve trafficWeb metrics — illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs”Website Optimization” not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you’re to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Product Identifiers
ISBN-10 0596515081
ISBN-13 9780596515089

Key Details
Author Andrew B. King
Number Of Pages 380 pages
Edition Description Revised
Format Paperback
Publication Date 2008-07-18
Language English
Publisher O’Reilly Media, Incorporated
Publication Year 2008

Additional Details
Copyright Date 2008
Illustrated Yes

Dimensions
Weight 23.8 Oz
Height 0.8 In.
Width 7.1 In.
Length 9.2 In.

Target Audience
Group Scholarly & Professional

Classification Method
LC Classification Number TK5105.888
Dewey Decimal 006.76
Dewey Edition 22

Table Of Content
Foreword Preface Who Should Read This Book How This Book Is Organized Conventions Used in This Book Using Code Examples How to Contact Us Safari� Books Online Credits Acknowledgments Part I: Search Engine Marketing Optimization Chapter 1: Natural Search Engine Optimization 1.1 The Benefits of SEO 1.2 Core SEO Techniques 1.3 Ten Steps to Higher Search Engine Rankings 1.4 Summary Chapter 2: SEO Case Study: PhillyDentistry.com 2.1 Original Site 2.2 First Redesign: Mid-2004 2.3 Second Redesign: Late 2007 2.4 Summary Chapter 3: Pay-per-Click Optimization 3.1 Pay-per-Click Basics and Definitions 3.2 Google, Yahoo!, Microsoft, and Everybody Else 3.3 Goal Setting, Measurement, Analytics Support, and Closing the Loop 3.4 Keyword Discovery, Selection, and Analysis 3.5 Organizing and Optimizing Ad Groups 3.6 Optimizing Pay-per-Click Ads 3.7 Optimizing Landing Pages 3.8 Optimizing Bids 3.9 Other Pay-per-Click Issues 3.10 Summary Chapter 4: PPC Case Study: BodyGlove.com 4.1 Body Glove PPC Optimization 4.2 Summary Chapter 5: Conversion Rate Optimization 5.1 The Benefits of CRO 5.2 Best Practices for CRO 5.3 Top 10 Factors to Maximize Conversion Rates 5.4 Staging Your CRO Campaign 5.5 Summary Part II: Web Performance Optimization Chapter 6: Web Page Optimization 6.1 Common Web Page Problems 6.2 How to Optimize Your Web Page Speed 6.3 Summary Chapter 7: CSS Optimization 7.1 Build on a CSS Architecture 7.2 Top 10 Tips for Optimizing CSS 7.3 Summary Chapter 8: Ajax Optimization 8.1 Common Problems with Ajax 8.2 Ajax: New and Improved JavaScript Communications 8.3 Proper Application of Ajax 8.4 Rolling Your Own Ajax Solution 8.5 Relying on Ajax Libraries 8.6 JavaScript Optimization 8.7 Minimizing HTTP Requests 8.8 Choosing Data Formats Wisely 8.9 Addressing the Caching Quandary of Ajax 8.10 Addressing Network Robustness 8.11 Understanding the Ajax Architecture Effect 8.12 Summary Chapter 9: Advanced Web Performance Optimization 9.1 Server-Side Optimization Techniques 9.2 Client-Side Performance Techniques 9.3 Summary Chapter 10: Website Optimization Metrics 10.1 Website Success Metrics 10.2 Types of Web Analytics Software 10.3 Search Engine Marketing Metrics 10.4 Web Performance Metrics 10.5 Summary Colophon

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